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SEO-10 · SEC. 07 SEO & GEO

Entity Consistency Audit: Align the Organization Surfaces You Control

Find conflicting descriptions across the organization surfaces you provide and propose one canonical record.

FORMAT
goal
DIFFICULTY
beginner
TIME
15 min
TOOLS
universal
MODELS
any
COPIES
0 so far

When to use this

Your company surfaces can disagree: the homepage says one thing, the Organization schema another, the LinkedIn bio a third. Use this to align the surfaces you control before drawing conclusions about how any third party describes the company.

The pattern

Pastes as plain text
I'm going to give you every place my organization describes itself,
each labeled with where it lives: homepage hero, about page, footer,
Organization JSON-LD, llms.txt, and social bios (LinkedIn, X, GitHub,
Crunchbase, whatever I have).

Goal: one canonical entity record, and the proposed edits to align every
surface I supplied. Done means all three of these hold for that supplied scope:
- the organization name is the identical string on every surface
- one description under 25 words appears verbatim on the homepage, the
  about page, and in the JSON-LD description field
- the JSON-LD sameAs array lists every social profile I pasted, and no
  profile links to a name that contradicts the canonical one

Work toward that:
1. Extract from my pastes: every variant of the name, every distinct
   description, and every stated fact (founding year, location, category,
   size). Build a conflict table: Fact | Variants found | Where each lives.
2. Propose the canonical record: exact name string, the under-25-word
   description, and one value per disputed fact. Where variants conflict,
   pick the one supported by the most authoritative surface (legal or
   about page beats a social bio) and say which you picked and why.
3. For every surface, output the exact replacement text, ready to paste.
   For the JSON-LD, output the full corrected Organization block with a
   complete sameAs array.
4. End with the checklist from the "done" definition above, marking what
   passes right now versus after I apply the proposed edits. Do not claim
   this controls how an AI product or an unprovided third-party page will describe the organization.

First ask me to paste the self-descriptions, each labeled with its source,
all in one message. Wait until you have them before doing anything.

Real example output

Conflict table:
Name        | "Flowly" (homepage), "Flowly HQ" (X bio), "Flowly, Inc."
            | (JSON-LD legalName misused as name), "FlowlyApp" (GitHub org)
Founded     | 2021 (about page), 2020 (Crunchbase), absent (JSON-LD)
Category    | "project management" (homepage), "work OS" (LinkedIn),
            | "productivity suite" (footer)

Canonical record:
Name: Flowly
Description (22 words): "Flowly is project management software for
agencies, combining task tracking, client approvals, and invoicing in
one workspace for teams of 5 to 50."
Founded: 2021 (about page is authoritative; update Crunchbase manually).

Edits:
- X bio: change display name "Flowly HQ" -> "Flowly", first line -> the
  canonical description trimmed to fit
- JSON-LD: name "Flowly", legalName "Flowly, Inc.", foundingDate "2021",
  description = canonical string, sameAs now lists all 4 profiles
  (LinkedIn and GitHub were missing)

Done checklist: name-identical FAIL now, PASS after edits (4 surfaces
change). Verbatim description FAIL now (3 competing versions), PASS
after. sameAs complete FAIL now (2 of 4 profiles listed), PASS after.

Why it works

Consistent organization surfaces reduce avoidable ambiguity for visitors and systems that consume them. One exact name string, one clear description, and accurate `sameAs` links make the supplied surfaces easier to reconcile without promising how a third party will represent the organization.

Related patterns

Entry SEO-10 · by codel · 2026-07-09 · CC-BY-4.0